Bruce E. Smail (he/him) is the Director of the Cross Cultural Center at UC Davis. Social justice and diversity are central throughout Smail’s career. Smail has an eclectic 26-year career in higher education, non-profit, federal government, business, and secondary education with 13 years at the senior leadership level and 18 years of advocacy for people of color, LGBT (lesbian, gay, bisexual, transgender), youth, and people living with HIV/AIDS. Throughout his advocacy experience, Smail learned the importance of building strong coalitions, creating safe spaces for silent voices to emerge, and valuing the multiple dimensions of individual and community identities. This type of advocacy is complex, crosses every demographic, and requires “thinking outside the box” to deliver effective programs, services, and policies that address the multiple and often conflicting needs of diverse communities. Smail is excited to join the UC Davis community and looks forward to the many new opportunities of serving several diverse communities within the Cross Cultural Center.